News
Insightin Health Retains Experienced Client Success Leader Erin Rathbone as Vice President of Operations
May 5, 2020
15+ years of analytics and digital marketing experience to include customer acquisition, retention, and win-back. Proven solutions for Kaiser Permanente, La Quinta, Dickies, Johns Hopkins Healthcare, Magellan, Highmark, Masterbrand, Target, and other prominent industry leading brands. Successfully architected several multi-million dollar campaign automation to improve ROI. Gartner CRM Excellence Award Winning Member Engagement Campaign. Multi year customer engagement automation resulted in $300M+ gained revenue for a Healthcare Client.
Michael brings 20+ years of experience in consulting, technology implementation, and business analysis for various direct to consumer industries, with a concentration in healthcare. Michael’s deep insight in Medicare Advantage market place provides the Insightin team with a strategic view from the health plan’s prospective. Michael provides strategic consulting and technology implementation strategy for our clients.
Marcia brings 15+ years of experience working directly with clients on solving problems around technology training and instructional designs. Marcia had worked on multiple patient engagement platforms to deliver learning courses for physicians and nurses. As, the compliance officer, she oversees all aspect of PHI and HIPAA compliance for our technology solutions.
Shufang brings years of experience in data science and research from her time at Arizona State University where she earned her Ph.D. in Bio-design. Her advanced skills in machine learning and natural language processing allow Shufang to lead our best-in-class data science team in developing a revolutionary data-driven platform by leveraging machine learning and big data analytics to provide members a high-quality life.
Derek brings with him 20 years of sales and leadership experience in the healthcare payer industry, making him a true subject matter expert in healthcare payer administrative and operational requirements. His diverse experience has included responsibilities of solution development, territory management, account team leadership, and executive sales leadership.
10+ years of hands on software development. Architected system design for multiple industry leading brands- Target, Highmark, Johns Hopkins, Kaiser Permanente, University of Pennsylvania. 5+ years experience of managing 20+ member software development team. Lead architect and responsible for all development efforts for Insightin | Health Cloud platform.
10+ years of customer success experience, combined with operations and product development management, with a focus in healthcare technology services. Erin has successfully implemented and supported platforms for quality and risk adjustment customers while simultaneously providing strategic direction and guidance. Her cross-functional experience and knowledge, and continual focus on customer satisfaction and delivery, provides a best in class perspective and approach to operations management at Insightin Health.
An experienced operations leader with years of practice delivering inventive business strategies and client-focused solutions, Veronica brings innovative strategies for driving scalable and sustainable growth through implementing effective processes and empowering employees to operate at peak performance. Her strong ability to implement meaningful and impactful change has shown proven results in improving client margins and streamlining operations.
Ross brings years of experience delivering thoughtful, unique product experiences to healthcare clients in both the clinical and non-clinical worlds. His background exploring user behaviors, requirements gathering processes and initiatives, and product testing helps drive the Insightin team to deliver a superior, consistent, and insightful product.
Anthony has 10+ years of experience in the world of IT and data security. At Insightin Health, Anthony is responsible for developing and enhancing an information security program and maintaining compliance. Part of his daily responsibilities include going through the complex and sometimes daunting process of answering security questions for our clients. Besides being the family & friends go-to IT person 24/7, Anthony loves to spend time with his family and two dogs.
Shay has years of experience as a marketing lead, designing and executing multi-platform marketing campaigns to drive engagement and results. From her academic experiences at the University of Maryland (UMD), where she studied Marketing and Technology Entrepreneurship, to her current experiences back at UMD pursuing her MBA, Shay lives and breathes all things marketing and communications. In her free time (what’s that?!) she enjoys traveling, staying active, and spending time with friends & family.
Founding Principal at Blu Venture Investors. Launched and grew In Vitro Technologies, Inc. for 15 years as President & CEO. Led successful sale of Company for $30M in 2006. Currently Board Director or Advisor to Encore Path, Inc., PA & Associates, Inc, Evergreen Advisors LLC, PathSensors, Inc., and The Biotechnical Institute of Maryland. Chair of the Greater Baltimore Technology Council’s Biotech Roundtable. Ph.D. in Toxicology, 5 patents. Proven track record of growing a successful B2B technology company from inception to sale, focusing on innovation, execution, and creation of a valuable brand. Investor in several Companies including: Pathsensors, Oculis Labs, Straighterline, Encore Path, LiveLook and Kanasao.
Charles Boorady has over 25 years of professional experience with healthcare investment and information technology.
Mr. Boorady’s career includes over 20 years as a leading healthcare equity analyst with major investment banks including Credit Suisse, Goldman Sachs, and Citi. As an equity analyst, he was: ranked #1 by Institutional Investor Magazine for his coverage of Managed Care, for which he ranked top 3 in the country for over a decade; named among the “Dazzling Dozen” by Forbes Magazine, and; often quoted in national and trade press for his insights on healthcare industry trends. In an earlier stage of his career, Mr. Boorady was a technology consultant for Accenture, a global consulting firm. He is a Founding Advisory Board member of The Oliver Wyman Health Innovation Center, convening leaders to identify business solutions to improve healthcare outcomes. Mr. Boorady has an MBA in Analytic Finance and Statistics from The University of Chicago and a BS in Engineering from Cornell University
