Healthcare consumer engagement and member retention strategies

Insightin Health is a data driven decision making technology™ that connects industry experienced marketing strategy and technology to provide a result driven engagement platform for our healthcare clients. We deliver differentiated ROI-driven solutions for Health Plans in member acquisition, retention, and engagement. We cover all channels for our engagement optimization- direct to consumer, distribution (FMO/Broker). Our team's unique experience covering campaigns and strategies across the engagement spectrum enables our clients to understand the whole landscape from an enterprise level, down to an individual member. Our cloud based HIPAA compliant big data analytic platform leverages both machine learning and advanced predictive modelling to deliver improved engagements and healthier population.

Industry leading expertise

Marcia Kepler Noor

Co-Founder & President

Marcia brings 15+ years of experience working directly with clients on solving problems around technology training and instructional designs. Marcia had worked on multiple patient engagement platforms to deliver learning courses for physicians and nurses. As, the compliance officer, she oversees all aspect of PHI and HIPAA compliance for our technology solutions.

Enam Noo

Founder & CEO

15+ years of analytics and digital marketing experience to include customer acquisition, retention, and win-back.

Proven solutions for Kaiser Permanente, La Quinta, Dickies, Johns Hopkins Healthcare, Magellan, Highmark, Masterbrand, Target, and other prominent industry leading brands.

Successfully architected several multi-million dollar campaign automation to improve ROI.

Gartner CRM Excellence Award Winning Member Engagement Campaign.

Multi year customer engagement automation resulted in $300M+ gained revenue for a Healthcare Client.

Zachary Giegel

Chief Financial Officer

20+ years of experience in accounting and finance.

Co-founder of GSP Financial a boutique CPA and financial advising firm.

CFO of NKD Pizza, a multi location international franchise group

Shahriar Iqbal

Chief Technology Officer

10+ years of hands on software development.

Architected system design for multiple industry leading brands- Target, Highmark, Johns Hopkins, Kaiser Permanente, University of Pennsylvania.

5+ years experience of managing 20+ member software development team.

Lead architect and responsible for all development efforts for Insightin | Health Cloud platform.

Pete Zafris

VP, Business Development

Pete brings 25+ years of leadership experience in the Healthcare space in Senior Markets, leading sales and marketing for Highmark, Cigna Healthcare, Coventry Healthcare, and United Healthcare.

As an industry expert, Pete brings in the deep knowledge and experience of improving sales and revenue strategy for the Health Plans.

Michael Wood

Director of Strategy & Product Development

Michael brings 20+ years of experience in consulting, technology implementation, and business analysis for various direct to consumer industries, with a concentration in healthcare.

Michael’s deep insight in Medicare Advantage market place provides the Insightin team with a strategic view from the health plan’s prospective. Michael provides strategic consulting and technology implementation strategy for our clients.

Join the most dynamic team in the industry



We are currently looking for energetic people to join our aggressive business development team.



Our digital team delivers industry leading ways new leads and member engagement for our clients.



Join our big data analytic team to develop fun and effective predictive modeling for our clients.

Please contact us at for more information

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